Having lived on the coast our entire lives, we feel at home near the ocean. Therefore, it is important to us to support sustainable fishing practices in order to ensure the long-term health and viability of the world's marine ecosystems. By choosing seafood that has been sustainably caught and managed, you can help to protect the oceans and the species that depend on them.

All fish products sourced by our manufacturer are essentially by-catch from fishing caught for human consumption. 

Shark ingredients used in our products are either Australian Gummy Shark or North Queensland Blacktip Sharks. These sharks are considered to be a sustainable and responsible choice for seafood, as their populations are generally healthy and not threatened.

These sharks along with our other fish products have been caught and are normally sold for human consumption, the left-over pieces not used, that would normally become waste, are then purchased and turned into dog treats products.

Sustainability doesn’t just stop with our products. It was important for us to ensure that our packaging was designed to minimize its impact on the environment throughout its lifecycle. We have sourced packaging that is designed to be recyclable. Recycling symbols are on all of our packaging, to ensure that it is properly disposed of and repurposed, rather than ending up in landfills.